The Monterey Bay Aquarium's mission is to inspire conservation of the oceans. This multifaceted organization relies heavily on clear, consistent and deeply meaningful communication with all of its guests and partners. Creating print work for the aquarium was an amazing experience, allowing me to design with passion on a daily basis.
The challenge of designing for first time visitors, long time members, educators, students, donors and researchers was met with ease as a recent rebrand had been completed just before my work began. My responsibility as their graphic designer was to not only continue this brand, but find new ways of adapting it for the future.